Hey, I'm Freya.
Bringing creative vision
to life.
There is so much more to success than having a great product. You must understand your brand's vision intrinsically so that it emanates through every facet of your business, in a way that delights and resonates with your customers.
Establishing your brand identity, developing meaningful storytelling and creating engaging physical and digital experiences are the building blocks that will enable you to flourish. A memorable brand who designs around the needs of their customers is one that will see them returning time and again. Whether you're a bigger corp or environmental NGO, that's where I come in!
My bag of tricks...
Brand Development & CX
Showcasing your brand in a unique and effective way is a critical foundation stone in setting you apart within your industry. I assist those I work with to develop meaningful brand and customer experience strategies, visual identities and storytelling, allowing you to demonstrate your purpose and your values, set your strategic position and cultivate a relationship with your audience, which deeply resonates. With a background in visual design, art direction, product design and CX, I help shape design holistically across my clients' businesses, leading the way to create more brand advocates.
Visual Design
Web Design
Having a well-designed and easy-to-use website is an integral part of building a strong customer base. I can help you design a website that showcases powerful storytelling and visual diversity, boosts brand recognition, builds trust with your audience and allows users to seamlessly navigate to where they need to be. Ensuring customers are receiving the right information at the right time and getting the best possible experience on every page not only helps to drive conversion, but ensures your online presence is set up for success.
What those I work with have to say...
A peek at some of my work...
Better design for better business.
Great businesses have great design at their heart. This is why I keep those I’m designing for, and their customers, at the heart of my work. Knowing your business and what makes you shine not only effectively translates into your design mediums, setting you apart from the crowd, but showcases your unique value to the world.
Great design is also about people - your customers to be exact! So whether you want an illustrative uplift or a complete experience build-out, Lagom Design Studio will empower you to deliver to your customers' needs, in a meaningful way.
Doing things differently.
Over the last eight years, I've made it my business to gain in-depth experience across multiple facets of design, from human-centred design, UX/UI design, branding, graphics and a specialisation in illustration. I've worked with some of the biggest businesses in New Zealand and Australia, inspiring startups, passionate NGOs and everything in between.
As a senior designer who is also a business owner, I know the importance of a high-performing business. I will guide you every step of your creative journey, to ensure the end result is something you love.
As seen in...
Want to know more about working together? Drop me a line.
I'd love to hear from you freya@lagomdesign.co.nz OR
Get in touch below with some detail on the following, and I'll get in touch!
Yours and your brand's name.
The type(s) of design work you need help with.
The budget you have in mind.
Any important information I need to know, like deadlines and launch dates.
Let's create something awesome!