Freya Kidby's portfolio
Bringing creative vision
to life.
Hey! I’m Freya Kidby, Designer & Creative Strategist.
Great design goes far beyond looking good. It connects vision to results, shaping how a business is understood, experienced, and remembered. The strongest brands are built with intention, grounded in a clear vision and brought to life consistently across every touchpoint.
I work across the full creative spectrum, from brand identity and meaningful storytelling in marketing, to thoughtful digital and physical experiences, helping organisations build stronger connections and brand resonance. Brands that genuinely understand their audience create experiences people remember, trust, and return to.
Whether you are a growing business, an established organisation, or an environmental NGO, I help turn ideas into creative that feels clear, credible, and built to last, work that creates clarity and drives real business outcomes.
My bag of tricks...
Brand strategy & identity
Build brands with clarity, confidence and direction.
For businesses ready to sharpen their positioning, evolve their identity or create stronger alignment across every touchpoint. Through strategy, positioning, visual identity and messaging, I help create brands that feel considered, distinctive and built to grow. Every decision is grounded in creating a cohesive experience that people recognise, trust and remember.
Digital experiences
Turn strategy into digital experiences people trust.
Your website is often the first and most important interaction someone has with your brand. I design thoughtful digital experiences that communicate clearly, feel intuitive to navigate and support meaningful business outcomes. From website strategy and UX through to wireframes and design, the focus is always on creating experiences that connect with the people using them.
Creative partnerships
Ongoing creative support for brands in motion.
Great brands evolve over time. I partner with organisations to provide flexible creative support across campaigns, content, launches and everyday brand moments, helping maintain consistency whilst supporting growth. From information design and digital campaigns to illustrated storytelling, the goal is simple - creating clarity, building recognition and making your brand memorable.
What those I work with have to say...
A peek at some of my work...
(All original work)
Better design for better business.
Great businesses have great design at their heart. This is why I keep those I’m designing for, and their customers, at the heart of my work. Knowing your business and what makes you shine not only effectively translates into your design mediums, setting you apart from the crowd, but showcases your unique value to the world.
Great design is also about people - your customers to be exact! So whether you want an illustrative uplift or a complete experience build-out, Lagom Design Studio will empower you to deliver to your customers' needs, in a meaningful way.
Doing things differently.
Over the last eight years, I've made it my business to gain in-depth experience across multiple facets of design, from human-centred design, UX/UI design, branding, graphics and a specialisation in illustration. I've worked with some of the biggest businesses in New Zealand and Australia, inspiring startups, passionate NGOs and everything in between.
As a senior designer who is also a business owner, I know the importance of a high-performing business. I will guide you every step of your creative journey, to ensure the end result is something you love.
As seen in...
Want to know more about working together? Drop me a line.
I'd love to hear from you freya@lagomdesign.co.nz OR
Get in touch below with some detail on the following, and I'll get in touch!
Yours and your brand's name.
The type(s) of design work you need help with.
The budget you have in mind.
Any important information I need to know, like deadlines and launch dates.
Let's create something awesome!